Royal Oak, MI
amyerks (at) gmail.com
DIY, WELLNESS & LIFESTYLE WRITER
Crafts, cosmetics, fitness, herbs, sewing, knitting, travel
Internet Content Writer | Scripted.com
April 2014 – present
Conceptualized, researched and authored articles, video scripts, blog posts, and how-to guides for a variety of national and international clients. Optimized text with keywords for optimal search engine results. Identified and formatted photographs and illustrations. Created article headlines, pitches, and captions.
Writing Instructor & Department Designer | University of Michigan Dearborn
August 2007 – August 2015
Taught freshman composition, creative writing, and business writing. Assignments included infographics, videos, and web sites. Designed and produced flyers and other materials for departmental events.
Corporate Communication Designer | Real Estate One Family of Companies
February 2004 – August 2013 (intermittent)
Duties included designing and writing press releases, newsletters, advertising copy, radio & television spots. Worked with department manager to educate and inform employees about marketing concepts and company promotional programs. Served as a liaison between corporate headquarters and branch offices. Put forth budgets for promotional materials and giveaways. Worked with staff for the successful execution of awards banquet and employee social events.
Producer | Wayne State University Television & Dean’s Office
August 2009 – December 2011
Recorded and edited raw footage for university events such as speeches, lectures, and promotional movies. Wrote scripts, organized shoots, and created advertising materials. Developed title sequences and wrote captions. Assisted in setting up cameras, lights, and microphones at shoot locations.
Marketing Project Manager | Henry Ford Community College
February – 0ctober 2006
Conceptualized and developed marketing campaigns to increase student enrollment. Worked with department staff for the success of open houses, shopping mall recruitment drives, and socials. Maintained events calendar and wrote sales letters, brochure copy, and seminar descriptions. Organized student life photo shoots.
Instructional Technology & Multimedia Consultant | University of Michigan
February 1999 – January 2004
Consulted with faculty to produce instructional technology such as graphics, videos, interactive surveys, and other classroom tools. Managed computer lab schedule, promoted lab to university community by designing signs, brochures, and advertisements. Worked with Dean’s Office to develop web sites for Union organizations and events. Coordinated and conducted learning groups and workshops. Designed and edited monthly newsletter and events calendar.
George Mason University
MFA, Creative Writing | 1996
North Carolina State University
BA, Writing & Editing | 1992
Wayne State University
PhD, Media Studies (coursework completed)
Social Media Academy | 2015
· Advanced Facebook
· Advanced Twitter
· E-mail Marketing
References Available Upon Request